top of page
Business Conference

B.A. in Business Administration
Sport Management


      Sports Management is a concentration within the B.A. Business Administration program. Comparable to programs of its kind, the Bachelor of Arts in Business Administration: Sports Management Concentration program is designed to prepare students to pursue careers in professional, collegiate, and community sports programs. Students in the Sports Management concentration will build their management and leadership skills as they receive training in the business and managerial aspects of sports, fitness, and recreation from a Christian perspective.
As part of our holistic approach for this concentration, we will facilitate internship as well as networking opportunities for our students while they are completing their studies. Students willhave an opportunity to gain hands-on experience working in-house with our athletic department and our sports teams. They will also have a chance to work with outside organizations we are
partnering with.

What can I do with this degree?

Careers in sports management include, but are not limited to:
● Community/Collegiate/Professional Team Operations Director
● Community/Collegiate/Professional Sports Information Director
● Community/Collegiate/Professional Sports Facility and Events Manager
● Community/Collegiate/Professional Sports Public Relations, Sales, and Marketing
● Professional Sports Agent

What are the program outcomes? 

Upon completion of the BA Business Management: Sports Management Concentration
program, students will, among other things, demonstrate the ability to:
1. Apply ethical practices in sport management and comply with state/federal laws and
-Students will demonstrate the ability to:
● Apply a Biblical perspective to industry practice.
● Apply ethical principles from a management position within the sports industry.
● Design and implement risk management plans to limit the legal liability of the
organizations they work for.

2. Apply business, marketing, and management principles in the sport management setting.
-Students will demonstrate the ability to:
● Develop and implement marketing and sales strategies for sports organizations.
● Manage personnel, facilities, events, and finances within a sport management

3. Continue professional development via research as well as consultation and/or
collaboration with fellow practitioners in the field of sports and sport management.
-Students will demonstrate the ability to:

● Conduct research on topics relevant to the field of sport management.
● Network with professionals in the field for the purpose of personal development,
cooperative learning, and collaborative work.
4. Specialize in chosen sport management occupation/s.
-Students will demonstrate:
● skills for specialized occupations in the sports industry.

  • Graduation Requirements
    General Education: 48 Credit Hours
    Christian Service: 3 Credit Hours
    Business Core: 30 Credit Hours
    Professional Studies: 45 Credit Hours
    Total: 126 Credit Hours

  • Note: Each course at Bethesda University involves 48 hours of instruction/classroom hours

What kind of courses will I take?

  • SM 201 Intro to Sport Management

  • SM 202 Ethics in Sport

  • SM 301 Business and Personnel Management in Sports

  • SM 303 Public Relations and Fundraising

  • SM 304 Managing Sport Facilities

  • SM306 Sport Marketing and Promotions

  • SM308 Sport Marketing Research

  • SM 309 Legal Issues in Sports

  • SM403 Planning and management of Sport Events

  • SM410 Internship I

Program Review


Prof. Leo Balayon, Chair of the Sport Management Concentration and the Director of Athletics at Bethesda University.


      My name is Leo Balayon. I serve as the Chair of the Sport Management Concentration and the Director of Athletics at Bethesda University. With over a decade of experience as a sports administrator and more than 20 years in the sports industry, I am thrilled to extend a warm welcome to you.

At Bethesda University, we offer you exclusive access to our college athletics program through internships and various courses. This unique opportunity allows our graduates to enhance their resumes by gaining experience as valued interns in intercollegiate athletics. Moreover, our faculty comprises professors who are current practitioners in the dynamic field of sports.

Thank you for choosing Bethesda University. We look forward to guiding you through an enriching and rewarding journey in the world of sports management.


Leo Balayon III

External Relations 

Chair/Professor of Sport Management

Athletics Administrator

Cellphone: (213) 327-4926



4 Years
Standard Duration

This indicates the standard duration of this program. Completion time may vary depending on transferred coursework and preferred courseload.

Total Program Credits

This indicates the standard duration of this program. Completion time may vary depending on transferred coursework and preferred courseload.


Bethesda University is accredited by TRACS and ABHE


*IMPORTANT: The B.A. Business Administration with a concentration in Legal Administration is not designed as an academy training program to enter a career in law enforcement or related careers. An organization or body, may, at their option, accept this degree as a basis for employment but additional requirements will apply.  These may include academy or specialized training/study/courses/certifications etc., applicable competitive tests/exams, training, mental and physical examinations, different background checks, financial checks and criminal record checks, citizenship requirements, driving license checks and requirements, age requirements/restrictions, work experience and other requirements not listed here.  Not passing or complying with the organizations assigned requirements, at the appropriate time, may likely result in your not being able to enter a law enforcement or related career.  Sometimes, a specifically named criminal justice/paralegal or other named degree, certificate or other specialized / named credential is required, depending on the employer, certification body, company or organization.  Before enrolling, please check with the body in-charge of hiring/certifying/licensing and otherwise approving employment in law enforcement, paralegal or related careers.  

bottom of page